Shaena Muldoon, Small-Town Entrepreneur

The story below is an excerpt from our March/April 2018 issue. For the rest of this story and more like it subscribe today, log in to read our digital edition or download our FREE iOS app. Thank you!

Why would an in-demand event planner based in Washington, D.C. be tempted to return to a little Virginia-mountain town near her family’s farm? Pretty simple: “People need to see how beautiful it is out here.” These days, she’s become a sort of de-facto urban planner for Eggleston, population 250.



Shaena Muldoon didn’t intend to return the mountains, start a restaurant, and preserve the better part of a village. But that’s how things turned out. 

It all started in 2004, when she fell in love with Pyne’s General Store.Her brother, Patrick, had just purchased the abandoned store building in Eggleston, Virginia, population 250, near their family farm. Muldoon had left the area for more exotic places in the 1980s, but was visiting that weekend. She lived in Washington, D.C., where she was an event planner producing such high-powered happenings as the 1998 World Exposition in Portugal and the 2002 U.S. Olympic Torch Relay in Salt Lake City. She loved her work.

But the old store spoke to her. 

“I got about five feet into the store and said, ‘Wow, this has got to be a restaurant,’” Muldoon says. “My brother was like, ‘Whatever.’ He thought I was joking, but I was serious. I went back to Washington and figured out how to make the restaurant happen. That building deserved to be something again.”  

It took her four years to get the Palisades restaurant up and going, and some Giles County residents just shook their heads. Did she really think she’d lure folks over the curvy two-lane road to Eggleston? To eat in a store?

But folks did come. They’ve been coming for the past nine years. Many enjoy the meandering drive with its gorgeous views of mountains, cliffs, and the New River. They admire the old store’s pressed-tin ceiling, hardwood floors and long oak bar. And they love the Palisades’ upscale comfort food—dishes like pork chop with vanilla porter reduction, pan-fried trout with bacon vinaigrette, and amaretto goat cheese cheesecake. 

The Palisades’ reputation spread. It’s been featured in the Richmond Times Dispatch and lauded in the national Canoe & Kayak magazine. People plan road trips to swing through the tiny Southwest Virginia town for supper or Sunday brunch.

“I didn’t worry about whether people would come out to Eggleston. I just knew they should,” Muldoon says. “They need to see how beautiful it is out here. I think I fell in love with the area all over again.”

Although the Palisades is busiest in summer when people hit the river to fish, canoe and kayak, Muldoon opens the restaurant for dinner six days a week in the off-season. She employs 25 people, not counting the slate of musicians who play bluegrass, old-time, or blues on weekends. Special events also lure people to the Palisades to partake of celebrity chef dinners or holiday teas during the winter. 

“We went to Blacksburg for everything when I lived out here. Now Blacksburg comes to us,” Muldoon says of the college town over the mountain that recently voted the Palisades one the best places to take out-of-town guests.

In the summer, she hosts two weeks of cooking camp, drawing kids from as far away as Colorado and Brazil and some from just down the street. Muldoon and her staff lead the 7- to 14-year-old campers through hands-on sessions of food preparation and hospitality instruction, throwing in science, etiquette, and a dollop of nutrition. Soon the kids are preparing the five mother sauces, trimming meats, and creating their own cotton candy.  

“I love having the kids here and the passion they bring to cooking,” Muldoon says. “I wish we could all have this all our lives.” 


… The story above is an excerpt from our March/April 2018 issue. For the rest of this story and more like it subscribe today, log in to read our digital edition or download our FREE iOS app. Thank you!

You Might Also Like:

Roanoke, Virginia, USA downtown skyline at dawn

2026 Happiest Mountain Towns

Ten years after this poll’s inaugural launch, we once again turned to our knowledgeable readers for their picks. The results? A brand-new collection of 71 exceptional Blue Ridge communities that excel at bringing big smiles to the faces of both residents and visitors.
Kayaks on Toccoa River Below the Falls

7 Fabulous Float-to-Stays

Paddling trips on scenic rivers to great mountain towns make for perfect summer getaways.
Blooming rosebay rhododendrons frame a lovely, fast-moving cascade along the Oconaluftee River in Great Smoky Mountains National Park near Cherokee, North Carolina. Photo by Robert Stephens

Currents & Cascades: A Photo Essay

Our contributing photographers followed the flow of summer.
Sunrise Landscape Great Smoky Mountains National Park Gatlinburg TN and Oconaluftee Valley Cherokee NC

Summer Fun in the Smokies

Our longtime contributing editor knows Great Smoky Mountains National Park like the back of her hand. Drawing inspiration from countless visits over the years, she shares some of her favorite spots to explore during the warm months, plus insider tips for spotting wildlife, discovering waterfalls, finding the best family-friendly experiences in the park—and more!
Mural at the George Buckley Community Center in Marmet, starting point of the Miners’ March.

Courage in the Hollers

More than a century after the 1921 West Virginia Miners’ March that ended with the Battle of Blair Mountain, the story is being told in new and unforgettable ways.
©Steven Reinhold

Fueling Adventure

Lee “Natty” Trebotich transforms wild plants and outdoor know-how into unique experiences worth savoring.
Grandmaw’s Pepperoni Roll

Mountaineers Are Always Free!

The Mountain State’s signature snack—just the way Grandmaw made it.
Elizabethton, Tennessee, USA, - May 15, 2021: Reenactment at Sycamore Shoals State Historic Park of the Siege of Fort Watauga in 1776.

Revolutionary Roundup

On July 4, 1776, a new nation was born. In honor of this historic day, we explore the forts, battlefields, museums, trails, and more that trace the Patriots’ journey to freedom in the Blue Ridge Mountains.
2025 Festivals and Events

2026 Festivals & Events Guide

From the Virginias and the Carolinas to Georgia, Tennessee, and Kentucky, our annual compendium is the perfect travel companion.
A happy 8-year-old Eula Mae standing in front of her father, Woodrow, in this Golding family photo taken in 1952.

My Beloved Scenic

Before it became America’s Favorite Drive, the Blue Ridge Parkway was a farm family’s front yard, playground, and memory lane.