Highland County Chamber of Commerce

We strive to lift up local businesses and entrepreneurs, promote Highland County, and champion economic prosperity and quality of life.  Whether a visitor or resident, you’re invited to elevate your lifestyle in our rural mountain community!

Discover all that Virginia’s Sweet Spot has to offer.

Whether you want to reconnect with nature, jump into outdoor recreation or simply experience our small town charm, you’ll find friendly faces and a slower pace of life in our mountains.  Climb the Sounding Knob Fire Tower, take a hike at Hayfields State Park, and experience Virginia’s first Barn Quilt Trail on your travels.  Check out an annual event like The Highland County Maple Festival during the second and third weekends of March, the Highland County Fair over Labor Day weekend, the Hands & Harvest Festival during the second weekend of October, or Wintertide the first Saturday of December.

Best Of The Mountains 2026 Winner:

• Best Events: Heritage & Culture Festival: Highland County Maple Festival, VA — Gold

• Best Events: Arts & Crafts Show: Maple Festival, Highland County, VA — Platinum

• Best Events: Family-Friendly Festival: Maple Festival, Highland County, VA — Gold

• Best Events: Foodie Festival: Maple Festival, Highland County, VA — Gold

• Best Events: Outdoor Festival: Maple Festival, Highland County, VA — Gold

• Best Events: Spring Festival: Maple Festival, Highland County, VA — Platinum