In October 2011, the world population passed the 7 billion mark. This milestone was celebrated in the global media with photos of the symbolic 7 billionth baby, born in the Philippines. Clearly, such precision in accounting is impossible, but it is true that our population has reached a new record. Further, the world population is projected to exceed 10 billion by the end of the century. Such growth will put a massive strain on the global food supply. Most of this growth will occur in emerging markets. These markets have traditionally been agriculture-based economies, but in recent years they have witnessed explosive growth of the middle class, driven by greater industrialization and urbanization.